Launch your New Product in a way that will Impress
Launching a new product in a competitive marketing world is somewhat of a daunting task. There is so much to consider and you only have one chance to get it right – and it all starts with a product launch party. When planning your event it is important to remember that this will set the tone for the remainder of your campaign and is your first step in getting people interested.
The following tips will guide you in planning a successful event for your new product:
Get a venue that contributes to your product
Selecting a venue for your event is one of the most important decisions you will take when hosting your party. If you are launching a high-end product, then you need a high-end venue that will boost your product – first impressions last. When looking for a venue, consider the size, atmosphere, services, and requirements. The more options you have, the better you can plan.
Guests that impress
By now you should have established your target market which gives you the opportunity to narrow down your guest list to people who would be interested in what you are selling. Inviting guests that fall within the parameters of your market is a sure way of spreading the word on your product in all the right circles. If the majority of your guests can’t relate to your product, then your event is unsuccessful.
Branding your event
One of the biggest blunders will be if people leave your event not knowing the name of your product, how it works and why it is beneficial for the user. If you have not conveyed this message during your event then you failed in the sole purpose of your launch. Make sure the guests know these details. You can do so by branding you venue, handing out info leaflets or better yet and if possible, hand out samples.
Be prepared
During a launch guests will have questions – some you would have prepared for and some not. If you are unable to answer a question, request the contact details of the person, write down the question and return with an answer as soon as possible. Not only is this a solution for not having info on demand, but by replying you gain the confidence of possible clients.
